World Water TV was founded out of a desire to make a difference and to make the world a better place, consequently we have an ethos that drives everything we do.

These are as follows:

• Honesty in everything we do;
• Tell the story through creativity;
• Encourage discussion;
• How do we make the world a better place?;
• Connect people, ideas and technology;
• Always go beyond what is required;
• Be open to concepts, people and solutions;
• Listen;
• Make the world a better place: it’s for our children and our children’s children;
• Tell our story through positivity.