The Nature Conservancy Press Briefing at World Water Week

Water Share: Unleashing the potential of water markets to balance the needs of people and nature.

On the heels of the release of its new report, “Water Share,” representatives from The Nature Conservancy will highlight the potential for water markets and impact investment to serve as part of the solution to global water scarcity.

Water markets, when paired with creative solutions like Water Sharing Investment Partnerships, can help provide a more water-secure future for cities, agriculture, industries and nature.

The Conservancy’s research shows that creative financing solutions to water scarcity could potentially generate total annual water sales of USD$13.4 billion per year, equating to market assets of USD$331 billion.